Hospitality case study

Opening the door to new talent

How Hyatt Centric built its team with support from HEINEKEN Ireland and AssistiV.

Emma and Kate, holding their phones with AssistiV, with Declan Curtis and a colleague at the Hyatt Centric
Employer
Hyatt Centric Hotel, Dublin
The challenge
Staffing and efficiency pressure
The solution
Bespoke AssistiV technology and access to a new pool of talent
The challenge

Staffing and efficiency pressure

Recruiting and retaining good staff remains a top concern for Irish hospitality businesses, which also need to run leaner than ever. Skilled people are hard to find and harder to keep.

Front of house, service, culinary and bar roles are all affected, and traditional recruitment channels keep shrinking. Forward thinking employers are looking where others haven’t yet.

At the Hyatt Centric Dublin, Managing Director Declan Curtis and his team looked beyond conventional recruitment. The result is two new restaurant team members, sisters Emma and Kate, who joined with the support of AssistiV technology.

The solution

A wider talent pool and technology that removes the barriers

Declan chose to look beyond a shrinking talent pool.

“We wanted to look beyond the traditional talent pool and consider skilled people who may not previously have been considered for roles in hospitality.”

In 2025, Emma and Kate joined the Hyatt Centric restaurant team, taking orders, waiting tables and serving guests alongside their colleagues. Both had completed a HEINEKEN Ireland programme that trains and upskills people for hospitality roles, and both work with the support of AssistiV.

“The technology has helped them remember their tasks and feel confident doing their jobs,” says Declan. “It has fitted seamlessly into our operations.”

What it means

What this means for the Hyatt Centric

“As the business evolves, so does the role and AssistiV grows with it. New responsibilities can be added and demonstrated as Emma and Kate’s roles develop, and managers get consistency without having to supervise every task themselves. This isn’t a fixed, static job description.”

“Everyone on our team understands the importance of what Emma and Kate do, and how much easier it makes their own job.”

Declan Curtis, Managing Director, Hyatt Centric

“Look at the skills and potential that are already out there. Inclusive employment doesn’t have to mean creating a different workplace.”

Declan CurtisManaging Director, Hyatt Centric
Why it works

Why it works for the hospitality industry

Clear, manageable steps

Picture, text or audio prompts through the shift.

No redesign needed

Adapts to existing roles and shift patterns.

Independent, and part of the team

Their own areas of responsibility.

For employers

Support available to employers

A wider talent pool

Tailored technology and on the job support

Help to source funding through government grants

Full training for your team

Next steps

A practical guide to next steps

  1. Identify the tasks

    What needs doing in your outlet? Consider a wider talent pool.

  2. Contact AssistiV

    We put the right people and support in place, and help you access available funding.

  3. Join the movement

    Rolling out nationally, with the ambition of 1,000 jobs by 2030.

Have a vacancy? Talk to AssistiV.

We will help you review and access available funding for the technology and support.